About
Founded in 2023 by Francois van Schalkwyk after navigating his own mental turmoils and seeking support from trusted friends and respected men, The Wolf You Feed is dedicated to supporting Men’s Mental Health Awareness.
Through his journey, Francois discovered that many men also struggle with mental and emotional challenges, yet these issues remain a taboo topic in society. This inspired him to start a movement to bring these conversations into the open and promote awareness.
Our mission is to raise awareness in a meaningful and motivating way, which is why we chose to create T-shirts—an everyday staple—as our medium. Our designs, inspired by the daily challenges men face, offer thoughtful reflections and encouragement.
The name “The Wolf You Feed” comes from Rudi Viljoen, renowned ontological and performance coach, where he shares the story of the “Two Wolves” in his self-mastery workshops. This powerful metaphor emphasizes that life is about the choices we make and how we nurture our thoughts and actions.
Our goal is to help men become masters of themselves, aligning their actions with their values and aspirations.
Become the man you want to be and share that strength with the world.